Erotic Tales for Men Will it work?

On January 11, 2012 Ellora's Cave will be launching the new men's line. These stories are written from the male POV and basically feature no romance, or very little. Not like you'd find in most traditional erotic stories. It concentrates mostly on the physical relationship.

I have a short story releasing in that line on that day. Less Talk, More Action

Here's the question. Do you think men will buy erotic stories?

Today I participated in a chat at Whip Cream Reviews with two other authors debuting stories in that line on the 11th. Two very talented authors. Cassandra Carr and Cara Carnes. You should check out some of their books. AWESOME!

A lot of curiosity about this line. The thing is, I'm just as curious because I don't know where it will go either. Now, I'm sure Ellora's Cave has done sufficient research before launching it, so they must believe it will work. Some very valid points were brought up during the chat. Men will buy Playboy and similar magazines and watch porn, but will they read an erotic story?

What do you think?

I'm going with yes, some will. I'm thinking there are some closet readers out there who will enjoy a well written story without all the heavy relationship scenarios. I also believe there are women who will buy the stories for their men. Why not? It could turn into a nice little game of foreplay, right? I mean, read him a hot story from the male point of view and, well, grab the fire extinguisher cause things are gonna start smoking.

I'd like to hear your opinion. Would your man read an erotic story targeted toward him?

We'll give it a few weeks, see how the releases go and what kind of feedback we get and then we'll chat about this again. How's that sound?